Dale Earnhardt Sr diecast Elvis Presley #3 2008 (2009 release) 1/24 scale Chevrolet Monte Carlo collectible Nascar diecast car is precision engineered by MotorSports Authentics as their Action Platinum Series.

In 2008, in an effort to celebrate and honor the legacy of Dale Earnhardt among his millions of fans and introduce the man known as “The Intimidator” to millions of new NASCAR fans, Motorsports Authentics launched a two year program pairing NASCAR’s most famous driver with other rugged enduring legends from the entertainment world. By featuring singers, songwriters, actors and other icons on the hood of Earnhardt’s famous No. 3 Goodwrench Chevrolet, NASCAR’s fans old and new supporters can remember and learn respectively what the “Man in Black” was all about. In addition to a personal connection, Dale also shares iconic characteristics with the legends that will be featured on the cars throughout this series.

This multi-year program was kicked off this year with a very special paint scheme featuring the original “Man in Black” – Johnny Cash. The second car in this multi-year program. “Dale and the Duke” will team Earnhardt up with American icon John Wayne.

Elvis Presley
The third car in this series, "The King" and “The Intimidator”, will feature one of Earnhardt’s heroes, Elvis Presley on the hood of the famous No. 3 Chevy.

The Elvis program will feature Dale Earnhardt Sr.’s famous number 3 Chevy car with Elvis on the hood. Elvis was an American singer, musician, actor, and most importantly a cultural icon. He is one of the best‐selling and most influential artists in the history of popular music.

“He was unique and irreplaceable. More than 20 years ago, he burst upon the scene with an impact that was unprecedented and will probably never be equaled. His following was immense, and he was a symbol to people all over the world of the vitality, rebelliousness, and good humor of his country.”

– President Jimmy Carter, 1977

Because these two men shared a similar immense following and some of the same characteristics, this program will resonate very well with Earnhardt’s millions of fans. These iconic Americans have been carefully chosen and the Elvis and Earnhardt fan reaction will be strong from the launch to the checkout counter. In addition to selling merchandise, this program allows Motorsports Authentics, Dale Earnhardt Inc. and everyone in NASCAR to keep the legacy of “The Intimidator” front and center with NASCAR’s old and new fans.

What do they have in common?
• Inspired intense loyalty among their fans who felt they could identify with them on a personal level
• Personified the American dream of success
• Nicknamed “The King” and “The Intimidator” as a result of their impactful contributions to their industries
• Their success changed American pop and sports culture forever
• Made history with their record breaking feats of success
• Iconic images in American culture that have left their fans with a sense of unfulfilled potential

The 2008/2009 Cars

This multi-year program will be kicked off with three very special paint schemes, one featuring Johnny Cash another featuring John Wayne, and finally this one featuring Elvis Presley. This car is the third car in this series.

• Johnny Cash Man in Black - October 2008
• John Wayne Dale and the Duke - December 2008
• Elvis Presley The King and The Intimidator - March 2009